“If we consider the total value of online purchases during Black Friday, including both online transactions and cash-on-delivery transactions, we expect the entire amount to exceed RON813 million”, said Marius Costin, Country Manager PayU Romania.
“The latest statistics show that 40% of Romania’s population buys online, and 70% of it make monthly acquisitions. This shows the maturity of the e-commerce market and a constant in the online consumer behavior, and Black Friday best shows the trends in the online commerce” said Marius Costin.
The average value of a shopping basket will stay around RON600, similar with the previous year.
In 2017, transactions from 70 countries were registered on the PayU platform. People from Pakistan, Cyprus or Russia bought products from Romanian websites on sale during Black Friday.
eMAG, FashionDays, PC Garage, Altex, Elefant, Flanco, Jysk, Kika, Vivre, F64, iStyle are among the retailers in PayU’s portfolio that will participate in this year’s Black Friday edition.
Worldwide, PayU Group operates in 17 countries on four continents.