“The online payment market grew significantly throughout 2015. The average value of Romanians’ online consumer basket rose nearly one third to over RON260. The biggest online transaction was registered by an online store and exceeded RON140,000,” said Marius Costin, Country Manager of PayU Romania.
Customers’ online purchases mainly target IT&C products which account for over 40% of online orders. The average value of an online consumer basket is three times higher than the general average value, exceeding RON700.
Online purchases of fashion&beauty products place second and are followed by home&deco items, products for children and books.
The company estimates, based on data collected in the industry, that Romania’s e-commerce market grew 31% to RON8.4 billion (nearly EUR1.85 billion). Currently, 10% of Romanians make payments by card, 1% choose other online payment methods and 89% choose to pay cash on delivery, according to data provided by PayU Romania.