As majority shareholders, Payten and ContentSpeed will be speeding up the development of existing solutions, as well as new serviced for online traders in Romania and the European Economic Area (EEA).

“The company is focused on following and exceeding market trends, by boosting the supply of business solutions using modern technologies and innovation. Therefore, we are delighted to welcome ContentSpeed within Payten Group. Together with the new member of the group, we shall be able to offer our medium and large clients growth and performance in the online sales channel which has become a key infrastructure for any business”, said Gabriel Zainea, Member of the Board of Directors of ASEE/ Payten and Local M&A Coordinator.

ContentSpeed was established by Radu Vilceanu in 2003.

“Ever since the company was set up, I expected the eCommerce to become an important factor in business scaling and preparation in Romania for the future. This partnership confirms the company’s efforts and results of the last two decades. Considering that we are part of Payten group, our mission will ease up by accelerating the regional expansion, by helping local players to develop their global businesses and external brands to enter the Romanian market in full expansion”, said Radu Vilceanu, CEO & founder of ContentSpeed.

This acquisition confirms Payten’s strategy to continuously develop and diversify the range of services and premium solutions for its clients.