The 24pay app of PayPoint reached almost 2 million downloads in 2023 and the revenue from this line of business was ten times higher than the previous year. The over 13 million payments made in 2023 in the app were generated both by the established service segments (public transport, bill payment, top-up services) and by the newly launched ones (train tickets, road tax, auto liability insurance).
“The keywords for 2023 were development and consolidation. The push for quality results is part of our DNA and I am proud of the ambition and determination we have in pursuing our goals. A few years ago, PayPoint was known as the leading operator of bill payments and electronic top-up through retail outlets. Today, we have an impressive nationwide POS network; we have an app that is approaching 2 million downloads; we have a growing network of self-service terminals; we have a growing range of services that make any PayPoint location a “one stop shop”, “ said Utku Ogrendil, PayPoint Romania and 24pay CEO.
The company’s strategy was to increase the distribution of POS devices in the market and focus on their performance, as the value of transactions exceeded the threshold of RON550 million, an increase of 150% over the previous year. The maximum monthly transaction level was reached in December (the RON80 million threshold was exceeded).
At the same time, more than 370,000 parcel delivery and pick-up transactions were recorded through the PayPoint Colet Expres service, with volumes increasing by more than 400%, compared with the previous year.
The number of transactions increased by more than 210% compared to the previous year and the value of transactions increased by more than 260%.
(English version by Loredana Fratila-Cristescu)