Speaking at the Interactive Central and Eastern Europe Festival, Patrascu said evomag.ro had prepared for a four to five times higher traffic for the Black Friday campaign in November last year, but it was 12 times higher than estimated.
According to Patrascu, online stores offer more information regarding their products, compared to traditional stores, therefore, people can make really good choices when they decide to buy something.
He also said the market is moving fast and advised all those who wish to tap this market to start innovating, not analyzing.
PayU Romania’s general manager, Daniel Nicolescu, said there are clients on this market, even if it is a small market.
Cristian Herghelegiu, general manager of elefant.ro, in turn, said Romania has potential for the online commerce.
“From our perspective, this market segment has good business potential and it is time for good business,” said Herghelegiu, adding the online environment allows clients to spend their money wisely.
Romcard data show that online card payments in Romania rose 38% to EUR220 million in 2012, reaching a total 4.1 million transactions.
This year’s forecasts indicate the market will reach around EUR290 million.
ICEEfest, one of the largest events in the digital industry in Central and Eastern Europe, takes place Thursday and Friday in capital city Bucharest.