As a Franchise Director Central Europe, Nicoleta Eftimiu will be coordinating, starting this fall, the company’s activities in six countries in the region: Switzerland, Austria, Liechtenstein, the Czech Republic, Slovakia and Hungary, continuing the company’s growth strategy.

Eftimiu has been running the local operations of Coca-Cola since 2017.

The mandate in Romania will be taken over by Paris Nikolopoulos, who had previously held the position of Franchise Country Manager for Coca-Cola HBC Switzerland.  Nikolopoulos had been working within the group for 15 years.

Nikolopoulos had worked within Coca-Cola HBC Switzerland, between 2004 and 2013, and his last position within the company was Chief Financial Officer. In 2013, Nikolopoulos joined Coca-Cola, the Central Europe division, as Commercial Finance Director, and in March 2016, Nikolopoulos was promoted to the position of Franchise Country Manager Switzerland.

Coca-Cola HBC operates in 28 countries and is held by Kar-Tess Holding (with a 23% stake), a company controlled by David-Leventis Family and The Coca-Cola Company (with a 23% stake).

In Romania, the system comprises Coca-Cola Romania (a subsidiary of The Coca-Cola Company, the owner of trademarks) and its partner Coca-Cola HBC Romania, who bottles and distributes Coca-Cola products under The Coca-Cola Company licence in Romania.