The group hopes the club will attract 800 subscriptions at a price of EUR110/month or EUR1,090/year.
“Initially, we conceived this club as a means to support sales growth and attract new clients, but it has already become a profit center for us. We target 800 subscribers by yearend, but we opened the club in early May and already have 300 subscriptions,” said Elena Mesina, sales and marketing manager at Ramada Plaza and Ramada Parc complex.
“We particularly address corporate employees in middle and top management positions, who make over 80% of our current clients, but also Baneasa and Pipera housing areas”.
Though Vitality Wellness Club was opened in early May, Ben Yehuda, general manager of the hotel complex, said it already increased the hotels’ occupancy rate by 10%. He did not specify the hotels’ May or early June occupancy rate.
Parc Hotels is almost entirely held by Tatika Investments LTD (registered in Cyprus and linked to the name of Radu Dimofte).
Last year, the hotel complex had revenue of above EUR5.7 million, down around 4% on the year, according to Finance Ministry data.
(English version by Catalina Apostoiu)