The chain’s development strategy envisages opening units in the residential areas where most of Pain Plaisir clients live.
However, Irina Stancescu, Pain Plaisir co-owner, plans to expand the chain further and reach 16 units in the next three years.
The next units will be located in the same area of Bucharest-Ilfov, for them to be supplied by the Bucharest production center.
Last year, Pain Plaisir invested around EUR800,000 in a production unit in Sema Park. To reach 16 stores, the entrepreneur says the company is likely to invest in a new production space in the same location, Sema Park.
In 2022, the company’s turnover rose by 15% from 2021 and for 2023 Irina Stancescu expects RON16 million revenues, up 50% on the year.
Growth will come amid 2022 investments, as well as expansion.
(English version by Catalina Apostoiu)