Pain Plaisir currently operates three stores in Bucharest, but is close to opening two new units.
“The two production laboratories (located inside two of the existing bakeries – ed.n.) will be replaced by the new factory. They will remain functional only to manufacture some of the products that need to be served hot. Other than that, the entire production will be centralized. The total investment in the production unit alone stood at EUR800,000, which was covered from own funds and bank loans, but also by the IMM Invest program”, Irina Stăncescu, co-founder of Pain Plaisir, told Ziarul Financiar daily.
Apart from this plan for the development of production, Irina Stancescu said Pain Plaisir would open two more stores in 2022.
The fourth Pain Plaisir unit is to be inaugurated at end-February and the next one this spring.
Established in 2013 by Romanian Irina Stancescu and British Tom Rees, Pain Plaisir is an artisanal bakery selling fresh bakery and pastry products, with no food colorings and no preservatives. The company currently has stores in Bucharest’s areas of Kiseleff, Floreasca and Enescu, respectively.
Maison Mories SRL, which operates the Pain Plaisir business, had a turnover of RON7.2 million (EUR1.5 million in 2020), down 11% on the year.