Concomitantly with the relocation operation, the company continued its investment and development plan resulted from carrying out a project co-funded by the European Bank for Reconstruction and Development (EBRD) for strategic planning and market positioning, implementing a complete rebranding and a new design for its two stores.
Two Pain Plaisir bakeries operate in Bucharest’s central areas of Dorobanti and Kiseleff, respectively.
The company has invested EUR570,000 since inception. Its main projects targeted the opening of the first bakery and its expansion, the development of a new production space, the opening of a second store and its relocation, the creation of identity and the online store, the implementation of the ERP software for production planning and business management, as well as initiating the rebranding process.
The company had a turnover of nearly EUR1.7 million in 2019. For 2020, Pain Plaisir officials expect sales of almost EUR2 million and over 60 employees.