Dewaele took on the new responsibilities on February 1. He will coordinate operations in Romania, Bulgaria, the Republic of Moldova, Serbia, Bosnia and Herzegovina, Albania, Macedonia and Kosovo.
Previously, Dewaele served as vice-president for P&G Caucasus and Central Asia. He was also P&G Romania marketing manager between 1994 and 1998.
P&G owns two detergent and shampoo plants in Romania, in Timisoara (W) and Urlati (S).