“We have 32 Tezyo (multi-brand) stores in Romania, 18 Salamander (multi-brand), seven Aldo (franchised single brand) and three Otter (multi-brand), Clarks (franchised single brand) and Outlet stores. Tezyo is our youngest brand and also the most important pillar for future development,” says Filip Schwartz, founder and managing director of the business.
The entrepreneur says we are living in a time when one cannot make plans for the next ten years, new technologies are constantly emerging in the retail sector, so a reasonable time frame for forecasts would be 3 to 5 years.
He believes the Romanian business will reach a certain maturity in the next three years, so the group will only open stores if opportunities arise. Those stores that struggle will be closed.
“The growth will come from the omnichannel business model. Our business model allows us to go to cities with at least 80,000 people. Omnichannel will allow us to get to those places we can’t reach with physical stores.”
Filip Schwartz estimates revenue to go up by 5% to 10% a year, which means that given the EUR36 million revenue of 2017, it should amount to about EUR45 million in three years. Last year’s growth was 14.5% over 2016.
(English version by Loredana Fratila-Cristescu)