“We’ve initiated a makeover process of the brand,” said Cornel Marian, managing partner with Oresa Ventures.
He estimated RTC Proffice will report total sales of EUR30 million in 2012, up from EUR28 million a year earlier.
Oresa Ventures acquired control of the Romanian office supply distributor in November 2011. The deal’s value has not been disclosed.
“RTC is very well positioned in the market. With a large customer base and a 9,000-square meter logistics center, the company’s turnover could be poised to return to pre-2009 levels, of EUR60 million,” Marian said.
He said Oresa invested so far EUR13 million in RTC Proffice, which should help reduce the company’s debt level. RTC had total debts of EUR60 million at the time of the purchase.
Oresa Ventures is an investment company with Swedish roots focused on private equity investments in Central and Eastern Europe. The company’s core markets are Poland and Romania.
The Swedish company estimates it will complete a new business transaction of EUR10 to EUR20 million in Romania in 2012.