Orange Romania CEO Jean Francois Fallacher said the new store format will reduce waiting time and will offer customized customer care.
The smart shop, opened following the expansion and remodeling of the operator’s largest store in Cluj-Napoca, has an area of 325 square meters and is fully digital. All information is available on screens and customers are assigned queue numbers via text message and contracts are signed electronically.
The new store format will be extended internationally, to countries such as France, Spain and Poland.