Based on the model of France Telecom, Orange’s owner, adapted by the local managers, the largest mobile phone operator on the market made changes in the network of several hundred stores – the front line in the battle for clients against rivals Vodafone and Cosmote.
The design, furniture, as well as the client’s route through the stores have been changed, as has the software platform – in order to simplify data entry, says Florin Popa, sales and distribution manager.
Now, a client going into a redecorated store to pay their bill will pass either by all phones and gadgets displayed on one of the store’s walls, or by all the stands which display laptops or various accessories.
In addition, when they get to the place where they pay their bill, clients will have before them a mini-display window with several products and accessories.
(English version by Daniela Stoican)