This transition marks a new chapter in the company’s growth, focusing on innovative technological inventory solutions and accelerating its expansion strategy into international markets starting in 2025. The company estimates that by the end of next year, 30% of its revenue will come from international markets.
“This rebranding reflects our commitment to adapting to the ever-changing needs of our clients, placing innovation and technology at the core of our solutions. We aim to deliver global value through international expansion and investments in state-of-the- art software. I am thrilled about the direction we are heading and the significant impact we will have in industries such as retail, DIY, and FMCG,” said Gabriel Chiva, founder and CEO of Optima Technology.
The rebranding is driven by two fundamental motivations. The first is the focus on technological investment, reflected in the adoption of the name “Technology”. This highlights the company’s transition toward a model centered on developing innovative software solutions. Optima Technology is moving beyond traditional inventory services, focusing on providing high-performance technological tools that optimize business processes and improve operational efficiency. This shift represents a natural evolution for the company, positioning it as a leader in digital inventory solutions.
In recent years, Optima Technology has strengthened its presence in Europe, opening a new office in Italy and managing active projects in Bulgaria, Serbia, Croatia, Hungary, as well as newly accessed markets like Greece and Cyprus. The internationalization strategy aims to increase the share of revenue from international markets to 30% by 2025, underlining the company’s commitment to entering new markets and offering innovative solutions to a global audience.
Since its founding in 2002, Optima Technology has established itself as a market leader in Romania, covering approximately 80% of the digital inventory services market for assets and stock. With a portfolio of over 300 clients from sectors such as retail, DIY, FMCG, banking, utilities, and telecom, Optima Technology is a trusted partner for companies looking to optimize their business processes.
Optima Technology’s new visual identity is simplified with a minimalist logo dominated by a slash, evoking technology, progress, and simplicity. The color palette reflects the innovative and modern character of the brand’s new direction.
Optima Technology is a global provider of technology solutions and inventory services. With a strong presence in Europe and an expanding global footprint, we help businesses optimize their operations through smart and scalable inventory solutions. Our mission is to make technology simple, accessible and effective, allowing companies to focus on what they do best – growing their business.