Lensa has since 2022 entered a stage of accelerated expansion of its store network. At present, the retailer has reached 87 units after having opened three new stores in 2024.
Florin Melinte joins Lensa with a solid experience, of over 14 years, in growing and running some major brands such as Tesla, Mango and H&M, both domestically and internationally.
In 2023, the company posted RON207 million turnover, up 54% from 2022, and in 2024 targets turnover of around RON250 million.
(English version by Catalina Apostoiu)