In 2024, the company sold around 250,000 phones on the local market, holding a 6-7% market share by volume.
OPPO’s targets are set as the local smartphone market is expected to stabilize at end-2025, reaching around 3.5 million units and a EUR1.4 billion value.
In the opinion of Shaohua Yang, general manager of OPPO Romania, the local smartphone market is influenced by several clear tendencies. Firstly, consumers are changing their phones again after the pandemic period. Secondly, the market is expanding faster by value than by volume. And thirdly, the omnichannel is the rule of the game.
OPPO local sales are 70% carried out via operators and traditional retail and 30% come from the online segment.
(English version by Catalina Apostoiu)