The highest shares of online shoppers were registered in the United Kingdom (82% of Internet users), Denmark and Sweden (both 79%), Germany (77%), Luxembourg (73%) and Finland (72%), Eurostat said Tuesday.
The lowest shares were registered in Romania (11%), Bulgaria (17%), Estonia and Italy (both 29%).
In Croatia, which joined the EU in 2013, 36% of Internet users said they shop online.
Ordering clothes & sports goods and booking travel & holiday accommodation are the most common online purchases amongst Internet users in EU, including Romania.
Only 10% of Internet users in EU order food online.
According to data published by Eurostat previously, the share of Internet access in Romania was 54% of households in 2012, while the EU average was 76%.