Of this amount, transactions worth over EUR6.2 million were made from mobile devices, double against last year.
“The changes in shopping behavior during the pandemic period triggered an accelerated growth of the eCommerce in Romania. In other words, the future of the eCommerce came quicker, in 2020, and 2Performant showed it is ready to embrace it. It was an intense period for us, similar to the Black Friday period, which would not have been possible without major investments in technological solutions achieved over the past years,” said 2Performant CEO Dorin Boerescu.
Between March 16 and May 14, 2020, the biggest increases on the 2Performant platform were registered by the segments of beauty, shopping in hypermarkets and food stores, children products, pet products, home and garden products. Sales almost tripled for some items, during the period of the state of emergency.
The analysis was conducted within the 2Performant platform, between March 16 and May 14, and compared with intervals of the previous years.