“Online commerce is based on trust. A GfK survey shows that 83% of interviewees are distrustful of online purchases because of uncertainty regarding the security of the website, the purchase and their personal data, added with potential fraud,” Wednesday said Cristian Herghelegiu, business development manager of GeCAD ePayment.
He added online store owners need to invest in boosting the website’s security, by purchasing antifraud systems and introducing security standards, including 3D Secure.
Herghelegiu also recommended the introduction of request recovery, for ordering processes interrupted by various reasons before the completion of the order.
GeCAD ePayment is part of Naspers, a multinational media group based in South Africa.