Thus, even though the number of online orders was lower in 2022, the value of fitting projects increased.
“The first part of the year saw a reallocation of budgets towards activities that were neglected during the pandemic, i.e. holidays and traditional offline shopping. We saw an increase in demand in the medium product segments, but purchases were mainly driven by immediate needs. During this period, although the number of orders was higher, the average value was low,” said Laura Sardescu, marketing manager of the Neakaisa.ro platform.
“In mid-2022, however, attention returned to large fit-out projects, often with medium-high products. This was when the balance recalibrated. The number of orders fell, but the average order rose considerably. On Black Friday, for example, the average shopping cart was 10% higher than last year, but there were 6% fewer orders.”
Last year, online shop Neakaisa.ro also invested in doubling its team, moving to a “new home” and digitizing its business processes. More specifically, the number of employees doubled in one year, which led to the move to a new office that suited the new needs, but also to the rapid digitization of some internal processes and communication systems. It has moved from an open-plan office to its own building, where departments are separated by floor. This is the company’s fourth office in nine years.
(English version by Loredana Fratila-Cristescu)