The growth drivers were the lifting of pandemic restrictions, the resumption of activity and a rebound of the B2B segment. Complice.ro thus doubled its customer base last year, both individuals and companies, and the average order value stood at EUR390, up 30% from EUR297 in 2021.
Last year, companies preferred group experiences such as unique and engaging treasure hunts in cities, parks or forests even combined with survival elements, creative team-building activities, wine blending workshops or private wine tastings, all aimed at bringing people together and connecting them.
The average value of the experience packages chosen by companies, either at team level or individual prizes and gifts, was EUR2,070, with most requests coming from companies in the IT, retail, banking and creative industries.
“With the return to the office, orders have increased in the corporate segment, with requests for both individual awards and gifts for recognition and motivation, but especially in the area of team experiences for connecting and improving communication between coworkers. This also fueled an increase in the average order in the corporate segment, by 80% compared to the pandemic period,” said Oana Pascu, founder of Complice.ro.
(English version by Loredana Fratila-Cristescu)