In January-July, the company’s revenues already rose 45% due to the increasing demand for smartphones, which started to be used more and more for online shopping.
According to Tiberiu Pop, cel.ro founder and CEO, next year, half of the orders will be made through a smartphone, versus 25% at the moment.
Online store cel.ro was established in 2004, selling only electro-IT products. In recent years, the company has diversified its range of products, adding toys and baby products, watches and jewelry, perfumes, cosmetics, books, personal care and fitness products, auto products and bricolage but electronics continue to generate most of the company’s revenues.
Laptop sales currently generate most of the revenues for cel.ro (15%), followed by computer parts (14%), mobile phones (10%) and TV sets (9%). The new categories of products sold by cel.ro, such as fashion – perfumes and cosmetics, watches and jewelry, account for less than 5% of the company’s revenues.
cel.ro currently has over 800 clients and annual sales of over RON170 million.