„The 40% rise is based on an increase of over 30% in client numbers, on the online and offline segments”, said Bogdan Voiculescu, co-founder of Madam Mitza brand, alongside his wife Andreea Voiculescu. The online store madammitza.ro was founded nearly three years ago and is managed by the company Twist Design.
Madam Mitza socks are manufactured at a profile factory in capital Bucharest. The startup does not yet plan to build its own production unit.
„We do not have a factory and I do not even know if we ever will. It is not part of any plan, at least on a medium term”, Voiculescu said.
On average, an order on madammitza.ro includes six pairs of socks and the value of a shopping basket reaches nearly RON100.