The retailer decided to move because of the rise in sales and in preparation for the Black Friday, says Mihai Patrascu, chief executive and majority owner of the company.
“The move took place in mid-August and entails more than just inaugurating a new showroom. We have a new headquarters and a twice bigger warehouse,” Patrascu said.
“The step was because of the rise in sales and in preparation for the Black Friday and the busiest season of the year. We needed to move to a new level that would allow us to work with larger inventories, be more flexible, and deliver products to customers faster.”
The new location evoMAG operates in not only allows it to be faster and better organized but also has more parking spots for customers and has a special parking ramps to improve efficiency of product reception and delivery. Customers choose in-store pickup at the showroom for about 35% of the orders placed with evoMAG and the retailer expects the percentage to go up by 15%, he added.
The move to a new location cost EUR100,000, the company said.
The online store, which posted 76.8 million lei (EUR17.3 million) sales in 2015, expects to see growth beyond RON90 million in 2016, a goal it had set out to reach the previous year, as well.
“We set to out to reach EUR20 million in 2016. We’ve grown about 20% so far and this shows we will beat this estimate. We also expected our profitability to increase and estimate a rise in the gross profit margin by almost 40%.” (EUR1=RON4.4501)
(English version by Loredana Fratila-Cristescu)