The campaign comes after the retailer has invested EUR200,000 in a new version of its online platform, which covers the entire purchasing process – from searching for and comparing products to payment, delivery, and returns, as well as the site’s technological infrastructure.
Black Friday runs on evomag from October 29 to November 15, in two waves of discounts, with the peak day being November 6, when the retailer offers the most deals.
“Black Friday remains the most important sales event of the year for retail, and purchasing behavior is evolving (…) We estimate a 10% increase in sales compared to Black Friday 2025, and the investments we’ve made in technological and logistical infrastructure allow us to handle the volume of orders and provide a more efficient shopping experience,” said Mihai Patrascu, CEO of evomag.
The first wave of discounts runs from October 29 to November 5, and the second from November 6 to 15. For each phase, the retailer is introducing new deals across all product categories. Cell phones, home appliances, laptops, and gaming products are among the key categories featured in this year’s event.
(English version by Loredana Fratila-Cristescu)