The number of online orders processed by the retailer surged 50%, to one million, in January-March.
The retailer’s CEO and sole shareholder, Tiberiu Pop, said this year’s target is to speed up the growth of CEL.ro by expanding its product portfolio and taking over its online competitors. Pop also said the retailer will start to actively look for an investor to help maximize the potential of Cel.ro and the market.
The most dynamic categories of products were telephones and TV sets, which rose over 80%, home appliances and personal care products, which grew 50%, while gadget sales tripled.
Nearly 25% of sales were generated from mobile devices (computer tablets and mobile phones) and 75% from desktop computers.
In 2015, the online store reported sales of EUR40 million, considering a portfolio of over 100,000 products.