“The revenue in the first half was almost 50 million lei (EUR11.2 million), up 30% on 2012,” Tiberiu Pop, general manager and owner of Corsar Online, the company that manages the retailer, told ZF.
Total sales of computer and electronics products in Romania amounted to EUR699 million in the first half, according to market research company GfK. Most online computer and electronics retailers grew faster than the market last year, as well, as users go online more often to buy what they need.
Cel.ro’s revenue went up 63% to almost EUR20 million in 2012. It expects this year’s sales to reach RON120 million.
“We hope to reach almost RON120 million by yearend, an increase of 35% on last year, as July and August showed signs of consumer spending rebound.”
The online retailer plans to add products sold by other companies to its store, a business model already implemented by eMag and koyos.ro on the local market, thus turning into an ‘online mall’ as Tiberiu Pop puts it. (EUR1=RON.4771)
(English version by Loredana Fratila-Cristescu)