According to the final results for 2015, nearly 67% of sales were generated by products such as telephones and IT equipment, followed by home appliances and TV sets with 19%, a segment which saw the highest growth in 2015.
Tiberiu Pop, general manager and sole shareholder of Cel.ro, said the online retailer’s sales saw strong growth in the last four years. According to Pop, sales reached RON50 million in 2011 and hit RON180 million in just four years, which translates into a 3.5-fold higher turnover.
For 2016, Cel.ro targets a stronger market share growth. Pop expects sales of approximately EUR60 million, due to the contribution of the marketplace (the new system enabling more companies to distribute products on their own by using the cel.ro platform) and due to the expansion on the insurance market.
Cel.ro is the largest Romanian-held online retailer on the local market.