The local online retail market leader eMag, whose full-year revenue should reach EUR200 million, posted the highest sales on Black Friday 2013, EUR22 million (without including the 60 cars ordered via its website), far ahead of the other retailers in this business.
Cel.ro, the second largest online retailer in Romania, posted EUR3 million sales compared with EUR2 million in 2012.
“Even though the [sales] figures were better than last year they are not very high,” Tiberiu Pop, general manager of Corsar Online, the owner of cel.ro told ZF.
“The reasons are simple. We did not want to hire extra help for the duration and our space does not allow for growth of more than three times of the number of orders processed in a regular day. Which is why we did not heavily promote our participation in this event.”
Black Friday in figures meant almost 12,000 orders worth EUR3 million in three days and 400,000 unique visitors. Laptops were the best-selling products, followed by mobile phones, TV sets and tablets, Pop said, admitting he expected mobile phones to outnumber laptops, which did not happen.
F64.ro, the largest local photo and video equipment specialist retailer, which also added tablets and smartphones to the range of products carried this year, sold more than EUR2 million worth on Black Friday, compared with EUR1.5 million last year.
Evomag.ro, one of the large online computer and electronics retailers in Romania boasts EUR1.6 million Black Friday sales from almost EUR1 million a year ago. The average order placed on evomag.ro on Black Friday rose by more than 17% on the year-ago period to 645 lei (EUR145). One of the reasons for this increase is that the retailer included more expensive products in its Black Friday sale, Mihai Patrascu, evoMAG chief executive officer said.
The computer and electronics retailer group PC Garage owned by Marius Ghenea posted EUR1.6 million sales on Black Friday 2013. It recorded 15,000 orders and sold 25,000 products and the average order stood at RON480 lei. (EUR1=RON4.4447)
(English version by Loredana Fratila-Cristescu)