The online store ideall.ro equally owned by entrepreneurs Catalin Florin Ciolpan, Diana Manea and Antoanela Oana Vaduva does not have its own showroom or pickup points as its bigger rivals like evomag.ro do and sells computer, electronics, home appliances and house and garden products.
Ideall.ro is but one of the lesser known online retailers outside Bucharest, which have grown to millions of euros in sales and are trying to take over the spots vacated by other retailers that went out of business or were acquired by larger rivals.
Another such example is Electronic World SRL, which operates badabum.ro, an almost RON18 million business in 2015, when it posted growth of 12% on the previous year.
Bucharest-based Producton, an over RON64 million business in 2015, which was known for printing equipment and consumable delivery and services, made an interesting move and entered the IT segment with a dedicated online store, stradait.ro.
The largest retailer on this market is Dante International, which manages eMAG.ro, and posted RON1.7 billion revenue last year, according to Finance Ministry data. It has recently received the greenlight from the Competition Council for the acquisition of PC Garage online store from entrepreneur Marius Ghenea.
(English version by Loredana Fratila-Cristescu)