“We expect at least 35% growth in the second quarter and we also expect to attain our 60% full-year growth target. This year we will start selling auto liability and comprehensive insurance,” Tiberiu Pop, 34, general manager and owner of Corsar Online told ZF.
The company added new product categories, from books and movies to electrical generators and home improvement equipment to its product range last year.
“2013 revenue stood at 110 million lei (EUR25 million), an increase of 25% on 2012 and the number of processed orders rose by 47%,” Tiberiu Pop said.
Asked about the sales in the first quarter, cel.ro’s owner said they were up as a result of the marketing campaigns the company conducted even on TV.
“The first four months saw a 24% increase in revenue on the same time in 2013, but I think this is because of marketing rather than the market growth.”
Online sales of home appliances, electronics, telecom and computer products will go up to 22% to 25% of the total market, according to the estimates of the leading online retailer of the country, eMag. Total home appliances, electronics and computer products sales will rise by 10% to some EUR1.5 billion (excluding VAT), according to the same source.
(English version by Loredana Fratila-Cristescu)