The average value of orders paid online by card in 2022 was RON316, except the Black Friday sales campaign and the month of December when it surged by as much as 60%.
Customers in capital city Bucharest are the most likely to use this payment method, as 63% of total orders are paid by card, being followed by customers in the counties of Cluj (62%), Ilfov (60%), Iasi (55%), Brasov (55%) and Sibiu (54%).
In terms of devices preferred, 65% of orders were placed through the mobile application.
The evolution of digital payments was also backed by the diversification of payment services by introducing the deferred payment options, such as Pay in 30 days or Pay in four instalments, which were developed by eMAG into the My Wallet account.