The H1/2024 results are in line with the recent years’ evolution of the local smartphone market, with sales being relatively stable in quantity, but rising by value.
“There was a change or a migration of consumers from cheap models to mid-range models. Flagships also sold well in the first half of this year. As a matter of fact, OnePlus since the start of the year headed toward a 4% market share on the over EUR1,000-price segment, by our internal estimates, which is a very good result for OnePlus,” Ciprian Mirea, country manager for OnePlus in Romania, told ZF.
In 2024, OnePlus Romania aims to reach a 2% consolidated market share as its products are not sold at the time being by all major telecom operators and retailers.
(English version by Catalina Apostoiu)