The deal marks the company’s entry on a new business segment, of affordable premium housing.
The new development targets approximately 5,000 units, master-planned as a small, self-sustainable neighborhood aimed at the upper tier of Bucharest’s residential mass market.
The first phase of the project is due to be finalized in 2028.
„As savings expand and personal incomes rise, an increasing number of consumers are venturing into the mid-market, seeking properties that blend quality with affordability. This trend is leading to a growing preference for purchasing premium products at a reasonable price,” says Victor Capitanu, co-CEO of One United Properties.
Like One Floreasca City, One Cotroceni Park and One Herastrau Towers, this new development will become an example of urban regeneration, bringing back to life an area located in the centre of Bucharest that has been abandoned for many years, raising once again the bar for the future development of the city.
One United Properties has a RON3.71 billion capitalization. Its shares have lost 0.81% since the start of 2024 amid deals worth RON142 million.
(English version by Catalina Apostoiu)