“I bought Vinexpert because it has an outstanding portfolio of international wineries and a very well-known brand. The seller is Alin Neagu, who also has a mattress production business. I bought 75% and Florin (Bejan i.e.) has 25%. The value of the deal is confidential, but we have an investment plan in the range of millions of euros,” Octavian Radu.

Radu owns several businesses, including the Diverta bookstore chain, the automotive component manufacturer Flaro and the postal service company Pink Post.

Vinexpert SRL posted RON8 million revenue in 2020, an increase of 18% on 2019, despite the COVID-19 pandemic, which badly hurt the hospitality sector. Profit went down 77% to RON14,000, though, and the number of employees halved to 16.

This is not the first time Vinexpert changed hands. It was established by Catalin Paduraru in 1999, who sold it in 2009 to Florin Bejan.

(English version by Loredana Fratila-Cristescu)