The company, which has a 2,300 square meter plant in Afumati, near Bucharest, sells its products in Romania and also exports to the Republic of Moldova, Bulgaria and Italy. Exports generate 20% of its revenue.
“80% of the sales come from the main retailers we work with – Carrefour, Auchan, Cora, Lidl, Mega Image, Selgros and Kaufland to which we well products both using our brand and their private labels,” Alesea Brinzila, Ocean Fish’s head of import-export operations, told ZF.
“About 20% of the revenue comes from exports. We want to launch our own store chain next year, in Bucharest at first and then if things go well [expand] to the rest of the country.”
The company imports all the raw material it uses for its products and signed its biggest contracts with suppliers from the Nordic countries and Faroe Islands. “I think the only continent we do not import from is Australia. As for the rest, we may say we have suppliers all over the world.”
The company, which operates on a 380 million (EUR86 million) market, posted RON70 million revenue in the first half, with sales 35% to 65% higher in some months than the corresponding months of 2014.
Ocean Fish posted RON120 million revenue in 2014, an increase of 8% on 2013, as well as RON1 million net profit.
“This year started well and we believe it will end just as well. We expect RON160 million revenue in 2015,” said Adrian Nitica, general manager of Ocean Fish.
(English version by Loredana Fratila-Cristescu)