The move supports Visma’s strategic expansion in Central Europe. In Romania, the Norwegian group also owns 50% of Romanian fintech company SmartBill.
Founded in 2018, Keez has had solid growth over the past three years. Keez offers a solution covering the entire accounting process by integrating professional accounting services on top of their product. In addition, their product uses machine learning for improved efficiency, giving their customers a competitive advantage.
“We are pleased to join forces with such a strong international player like Visma. With their experience and network of competence, we will be able to focus on our continued development and delivering value to our customers,” said Daniel Mateescu, Founder and Managing Director at Keez.
Keez will continue to operate its business activities as an independent organization, and its founder Daniel Mateescu will continue managing the company.
Romania has seen an acceleration in digitization over the past few years. Keez is the first company offering a cloud solution for complete accounting services in a market dominated by on-premise solutions.
“Keez is a strong player with solid growth in a market full of potential, and by teaming up, we take an important step in our expansion strategy. With their forward-thinking frame of mind and company culture that matches ours, we are delighted to have them on board,” said Visma’s CEO Merete Hverven.