Cristian Constantinescu, Noriel CEO, said the company will also launch an in-store pick-up service this year, allowing clients buy online and pick up the item at a Noriel store location.
In 2014, Noriel’s online sales rose 60% on the year, and the company estimates the upward trend will also be maintained this year; thus the company plans to increase investments in the development of the online team.
Last year, Noriel opened 13 new stores and two one-stop-shops.
Noriel owns a toy factory in Prahova county and 44 stores across the country. It currently has 150 employees in the toy factory, warehouse, stores and offices. Over 75% of the 2,000 toys Noriel manufactures are under its own brand.
According to Constantinescu, Noriel prices will stay unchanged this year.
The Constantinescu family owns the majority stake in Noriel, while the rest of the shares are held by investment fund Axxess Capital.