They now own 11 restaurants and seek to expand directly or via franchisees throughout the country. The plans also include international expansion, while the revenue of the network is put at EUR3.6 million in 2016, more than four times higher than in 2015, when they started out.
“During a number of trips to Vienna, Austria, when we spent more time together in this city, we started to eat this product from a Chinese seller and were very pleasantly surprised (…). We decided this was a very good business opportunity, which has tremendous potential but is not fully explored,” the two said.
They decided to introduce this product, noodle packs, in Romania, which at the time was a new product on the market. The first restaurant opened in Baia Mare in April 2015 and now the chain has restaurants in Bucharest, Cluj-Napoca, Iasi, Timisoara and Targu Jiu. Noodle Pack has recently launched home delivery services, as well.
“We had a very specific and clearly defined purpose in mind: create the first and only exclusive noodle concept in Romania. Although we are an Asian restaurant chain, our recipes are personalized, we adjusted the Asian cuisine to European tastes and this was a process that required a lot of work and constant testing.”
There are 11 Noodle Pack restaurants in the most important cities in Romania and the investors want to grow the network to 50 in Romania by the end of 2020 and enter at least three foreign markets, considering they are already in talks for a master franchise in Spain.
(English version by Loredana Fratila-Cristescu)