The company’s biggest project is to reconstruct and turn its building in downtown Bucharest into a retail and office center. The project is due for completion early 2015 and will engulf over EUR5 million.
FF Group Romania executive manager Cristian Beznoska said the company plans to launch its e-commerce platform in the second half of 2014.
Elmec, which has been present in Romania since 1999, operates a network of stores in all Romanian cities, namely, 19 monobrand stores, seven multibrand stores and three outlet-type stores.
In its 15-year presence in Romania, Elmec has become well-known as a distributor of brands Nike, Converse, Juicy Couture, UGG Australia, Scotch&Soda, G-Star Raw, Franklin&Marshall and as a retailer for brands Polo Ralph Lauren, Boss Orange, Napapijri, American Vintage, Pepe Jeans London etc.
FF Group Romania is one of the leading local distributors and retailers of sports and fashion items and employs 370 people.