However, the entrepreneur plans to invest in Nichiduta website, set to lead to easier experience for clients, bringing them closer to the brand.
“December and November brought about a sales rebound. We hope to get to last year’s level,” said Daniel Minciuna.
The toys part of the company’s portfolio are largely imported from European countries, but also from China.
Daniel Minciuna hopes 2021 will bring turnover similar with that of 2020, when it reached RON43 million, after a 5% increase. Still, as the entire toy industry is being marked by challenges, the downbeat scenario for Nichiduta turnover involves a decline of around 10% this year.
(English version by Catalina Apostoiu)