The average amount spent in this year’s edition of the event was RON322, slightly lower than RON370 in 2021.
According to NETOPIA Payments, an average 80 transactions were processed per minute this year on Black Friday, with the peak of transactions at 2.15pm and the highest amount reported during the reference period amounting to over RON35,000, for a surveillance equipment.
Regarding the categories of products preferred by Romanians on Black Friday 2022, the top online purchases were footwear, general retail, food supplements and cosmetics, followed by cameras and books.
“We recorded a significant increase in online transactions, which shows that Romanians are receptive to the offers optimized to the maximum by our domestic e-tail partners. We have made sure, as always, that we provide merchants with the best processing services to help them sell smoothly and safely. We are happy that Romanians’ appetite for purchases on mobile devices is still on an upward trend, a fact that once again proves the efficiency of this payment method”, said Horia Grozea, Sales Director, NETOPIA Payments.
More than two-thirds (68.5%) of all orders processed on Black Friday 2022 were made from mobile devices, with the majority of users preferring this option to desktop (31%). Also, purchases made from smart TV devices were recorded saw a smaller percentage.
This year’s demographic data from the processor also shows the majority of online purchases were made by women (54.1%), while the share of men was 45.9%. Also, the age group making the most purchases was 35-44 years (25.72%), closely followed by 25-34 years (23.69%), 45-54 years (21.24%), 18-24 years (12.77%), 55-64 years (9.74%) and 65+ years (6.83%).