Although most of the online acquisitions in installments are registered on Black Friday, the lowest value of instalments is also registered in November, as consumers opt for the highest number of installments (most of them for 12 months).
“The data show a normal consumption behavior, which occurs among e-commerce markets with important sales events. Most of expensive acquisitions are registered on Black Friday, involving IT products, household appliances or furniture. Clients opt for such acquisitions in a certain moment of the year, they budget them for 12 months and then liquidate the credit line,” said Antonio Eram, CEO and founder Netopia mobilPay.
According to Eram, the average sum paid by card was RON750 in 2015.
Most of the online acquisitions in installments (over 50%) take place in the capital city, Bucharest, followed by Cluj-Napoca, Timisoara, Constanta and Brasov, each with a weight of maximum 5%.
The most popular products bought online by credit card are IT products, household appliances, furniture, jewels, fashion products and cosmetics.