“2016 was the best year in the history of Nestle Romania as size of the business. All the categories in our portfolio registered growths. In Romania, Nestle registered the highest growth in the region. We have benefited from VAT cut on food items to 9% as of June 1, 2015 and then the general VAT rate cut to 20%,” said Hervé de Froment, general manager Nestle Romania.
Nestle owns a plant in western Romanian city of Timisoara, with 900 employees, where it produces Nescafé coffee, Nesquik, JOE waffles, as well as other brands for export. Approximately 35-40% of the production is exported.
Nestle has a market share of 32% on the coffee and drinks market, baby and kids food – 62%, culinary products – 40%, breakfast cereals – 48%, waffles and chocolate bars – 18%, ice-cream – 12%, pet food – 14%. Nestle owns brands such as Nescafe, Maggi, Joe, Lion, Kit Kat, Nesquik, NAN or Purina.