The bulk of Nestlé Romania’s turnover is generated by coffee, foods for kids, breakfast cereals and culinary products, according to company data.
Nestlé Romania CEO Leszek Wacirz said the company aims to keep the growth trend until the end of 2017 and for 2018.
Since the beginning of 2017, Nestlé, the world’s largest foods and beverages company, has launched and relaunched over 20 products in Romania, boasting a portfolio which includes foods for kids (Nestlé Nutrition), cereals and cereal bars (Fitness, Cini Minis, Chocapic, Cheerios etc.), culinary products (Maggi), beverages (Nescafé, Nesquik), sweets (JOE, KitKat, Lion, Smarties, After Eight) and animal food (Purina).
As regards growth plans, Nespresso, the luxury division of Nestlé Romania group, will be opening a third point of sale by the end of October, in capital Bucharest, within shopping center Afi Cotroceni.
In 2016, Nestlé Romania registered the biggest increase in turnover since 2008, seeing the fastest growth rate in the EMENA (Europe, Middle East and Northern Africa) region. In 2016, Nestlé had a turnover of RON770 million (nearly EUR170 million).