Silvia Sticlea currently serves as Business Executive Officer Confectionery & Dairy South East Market Nestlé, a position held since 2018.
Silvia Sticlea will be replacing Leszek Wacirz who has coordinated the company’s activity in Romania over the last four years. Upon the completion of his term in Romania, Wacirz will take on the role of Market Head at the helm of Nestlé Turkey operations, a market in full expansion.
Silvia Sticlea joined the company in June 2001, as a Brand Manager. Two years later, Sticlea was appointed Group Brand Manager within the culinary products division. In 2006, Sticlea took over as Consumer Insight Manager and in 2009, she took over the position of Marketing Advisor. In 2012, Sticlea was appointed Business Manager of the culinary products division within Nestlé Austria. In 2014, she took over the role of National Key Account Manager for the region of Southeast Europe. In 2015, Silvia Sticlea was appointed to the position of Business Executive Officer for the category Beverages, Confectionary and Culinary Romania
The Swiss giant has been present in Romania since 1996, when the first Nestle brands were brought onto the local market. At present, all Nestle products are imported after the company closed down its Joe wafers factory in Timisoara in 2019.
Nestle is a Swiss a multinational food and drink processing conglomerate corporation headquartered in Vevey, Vaud, Switzerland. It is the largest food company in the world, measured by revenue and other metrics, since 2014. It ranked 64th on the Fortune Global 500 in 2017 and 33rd in the 2016 edition of the Forbes Global 2000 list of largest public companies.
Nestlé’s products include baby food, medical food, bottled water, breakfast cereals, coffee and tea, confectionery, dairy products, ice cream, frozen food, pet foods, and snacks. Twenty-nine of Nestlé’s brands have annual sales of over 1 billion CHF (about US$1.1 billion) including Nespresso, Nescafe, Kit Kat, Smarties, Nesquik, Stouffer’s, Vittel, and Maggi. Nestlé has 447 factories, operates in 189 countries, and employs around 339,000 people.[12] It is one of the main shareholders of L’Oreal, the world’s largest cosmetics company.
In Romania, Nestlé had a turnover of RON933 million in 2020, up below 1% from the pre-pandemic year of 2019. The company’s products are sold both offline and online, as well as in pharmacies, in the hospitality industry or directly to clients.