The development of the platform started in August 2019, and in 2020, the operational team was extended and the services provided were consolidated.
Services of life & business coaching, legal consulting and psychotherapy are currently available on Avocado and, in the coming period, the platform will be hosting other types of experts, such as business mentors, marketing consultants and nutritionists.
“At Neogen Capital, we are investing only in what we are good at and the projects have been marketplaces, in general, lately, a category which also includes Avocado, because it covers services provided by means of freelancers and consultants. The digital-non-digital line is getting thinner, which means technology brings people closer to multiple services which they could not traditionally access in the digital field,” stated Calin Fusu, entrepreneur and founder of recruiting platform Bestjobs and of Neogen Group.
The Avocado.red platform targets both people in need of a specialist and companies willing to offer this type of subscriptions to their employees, as extra benefits in addition to wages. The website has over 50 experts in life coaching and over 200 individual coaching sessions and the legal consulting and psychotherapy services are available starting June 15.
The startup currently focuses on the Romanian market, but it also seeks to expand across Europe.