The survey shows 28% of internet users have shopped online during the past year and nearly a quarter of them purchase things online at least once a month.
Romanians go online to shop electronics, household appliances and mobile phones (44%), clothing (28%), personal care products (22%) and books, CDs and DVDs (22%).
Most online shoppers prefer to pay on delivery (83%), but online card payments are gaining ground and come in as the second most preferred payment method during the past year.
“Certainly, online shopping is becoming increasingly popular. Still, the role of the internet in shopping goes beyond placing an order online. For instance, many consumers use the internet for information on products or services and then choose to make their purchase in traditional stores (offline),” Traian Nastase, online project manager with GfK Romania, said in a press release.
According to ePayment, the main online payment processor in Romania, card payments online in Romania increased 14% on the year in January-October.
The GfK survey considered a sample of 671 internet users in urban areas and has an error margin of plus/minus 3.7%.